TITLE

Daley sets up pitch at Man United

AUTHOR(S)
Turner, Catherine
PUB. DATE
March 2007
SOURCE
Marketing Week;3/1/2007, Vol. 30 Issue 9, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's view on the news that Lee Daley is leaving Saatchi & Saatchi for his new job at Manchester United PLC. According to the author, this movement means that the advertising industry is losing one of the most controversial figures. He adds that after two-and-a-half years, opinion of the chairman and chief executive is divided whether Daley's term was a success. He emphasized that Daley will need the passion and planning skills if he wants to succeed.
ACCESSION #
24371722

 

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