Define & Execute

Longo, Don
March 2007
Convenience Store News;3/5/2007, Vol. 43 Issue 3, p72
Trade Publication
The article presents the author's suggestions regarding the management of convenience stores. According to the author, executives normally underestimate the importance of rigorous and consistent execution of the customer experience in each store. It has been suggested that employees should be communicated as to what they should deliver to customers. Effective execution may include setting up clear standards, providing right tools, and counseling and coaching of employees.


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