A Novel Act

Sokol, Deirdre
March 2007
Convenience Store News;3/5/2007, Vol. 43 Issue 3, p68
Trade Publication
The article reports that general merchandise items in convenience stores (c-store) sell best when they are targeted to particular markets or demographic groups. Ethnic and pop culture novelty items with multi-cultural appeal provide substantial sales opportunities for c-store owners and operators across the country. While many items have cross-cultural appeal, other products with target populations are better suited for niche markets.


Related Articles

  • FROM THE TOP.  // Convenience Store News;Oct2012 Supplement, p15 

    The article presents an answer to a question on how can convenience stores tap into the growing consumer preference for fresh prepared foods.

  • One size (or color, strength, or style) doesn't fit all. Saccomano, Ann // Traffic World;2/5/96, Vol. 245 Issue 6, p44 

    Features the success of niche marketing as a strategic tool of convenience stores. Seasonal items; Experimentation with holiday themes in the food industry; Losses due to difficulty in shipment; Two price tiers in beverages; Variety in packaging. INSET: Seeking software solutions..

  • Editorial. Heiser, Willem J. // Journal of Classification;2009, Vol. 26 Issue 3, p247 

    The article discusses various reports published within the issue, including one the market segmentation problem on the basis of large-scale dichotomous data, and another on consumer preferences.

  • Suds Are No Duds. Crecca, Donna Hood // Convenience Store News;3/3/2003, Vol. 39 Issue 3, p56 

    Observes that consumers who buy beer in a convenience store within a past month tend to make most of their beer purchases in the convenience store channel rather than supermarkets or liquor stores, according to a survey. Percentage of surveyors who would not buy the same brand they last bought;...

  • Product Design with Multiple Quality-Type Attributes. Kim, Kilsun; Chhajed, Dilip // Management Science;Nov2002, Vol. 48 Issue 11, p1502 

    We consider a product line design problem with multiple attributes for a monopolist serving a market with two customer segments. Products are designed with quality-type attributes for which more is always better than less. By considering multiple attributes, we derive a measure of...

  • Growth Strategies for a Declining Market- the German Fresh Potato Market. Lange, F.; Kawchuk, L. // American Journal of Potato Research;Oct2014, Vol. 91 Issue 5, p440 

    To determine potential growth strategies for the German fresh potato market, production area, harvested quantities, producer prices and consumption values for the German potato market were examined using trend analysis. German potato harvests were stable over time due to improved growing...

  • INFLUENCE OF PRODUCT ATTRIBUTES ON MILK CONSUMER'S CHOICE IN LITHUANIA. Pilelienė, Lina; Liesionis, Vytautas // Research for Rural Development - International Scientific Confer;2014, Vol. 2, p223 

    Consumer decision making is one of the most relevant topics in marketing. Therefore, organizations endeavour to create products in a way that correspond to their customers' needs and preferences. The emerging worldwide interest in healthy lifestyle and organic products could become the key...

  • Making Category Management More Practical. Larson, Ron // Journal of Food Distribution Research;Mar2005, Vol. 36 Issue 1, p101 

    Offers a look at the evolution of the category-management concept in the U.S. Influence of category management on consumers; Factors that encouraged retailers and manufacturers to adopt category management; Criticism against the use of category management as a marketing strategy; Application of...

  • Color Marketing Group Predicts Future Color Trends.  // Textile Chemist & Colorist;Dec95, Vol. 27 Issue 12, p6 

    The article reflects on a study that surveyed what color will be popular in the United States, in 1996. According to the study, conducted by Color Marketing Group, softer, warmer shades will be popular during the year. The company stated that the trends to look for are yellow's warming influence...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics