Tapping Into the Asian Market

Lisanti, Linda
March 2007
Convenience Store News;3/5/2007, Vol. 43 Issue 3, p34
Trade Publication
The article reports about the Asian American consumers of convenience stores in the U.S. Though the number of these consumers in the U.S. continues to rise as they constitute 4.3 percent of the total U.S. population, according to the 2005 U.S. consensus figures. But this segment is yet to receive much marketing attention from convenience retailers, or for that matter, the entire food retail industry.


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