The Faces of Change

Longo, Don
March 2007
Convenience Store News;3/5/2007, Vol. 43 Issue 3, p28
Trade Publication
The article refers to the changes that have taken place in the kind of consumers in the U.S. convenience stores. The expected growth of six demographic groups, could drive convenience store sales for the next 20 years. According to researchers and market experts, families with young children, Hispanic consumers and lower-income consumers are three groups emerging as critical target segments, along with higher-income consumers, aging baby boomers and the Asian American population.


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