Battle of the Beer Cars

March 2007
Convenience Store News;3/5/2007, Vol. 43 Issue 3, p10
Trade Publication
The article reports that a challenge has been issued by Tom Long, CEO of Miller Brewing Co. to August Busch IV, CEO of Anheuser-Busch Co. Inc. This is to rename their respective home-field baseball stadiums based on which company's race car racks up more points in the 2007 Nextel Cup season. According to Miller's Brewblog, the challenge was proposed via certified letter from Long to Busch.


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