TITLE

Battle of the Beer Cars

PUB. DATE
March 2007
SOURCE
Convenience Store News;3/5/2007, Vol. 43 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a challenge has been issued by Tom Long, CEO of Miller Brewing Co. to August Busch IV, CEO of Anheuser-Busch Co. Inc. This is to rename their respective home-field baseball stadiums based on which company's race car racks up more points in the 2007 Nextel Cup season. According to Miller's Brewblog, the challenge was proposed via certified letter from Long to Busch.
ACCESSION #
24362009

 

Related Articles

  • The ice-men meet-eth. K.P.K. // Beverage Industry;Jul94, Vol. 85 Issue 7, p38 

    Reports on the brand meeting between Anheuser-Busch Inc.'s vice president of brand management August A. Busch IV and the Ice Draft staff. Bud Dry and Ice Draft senior brand manager Michael E. LaBroad's presentation; Anheuser-Busch's planned `buy American' advertising campaign in Detroit, Michigan.

  • Budweiser says yes.  // Outdoor Life;Jul95, Vol. 196 Issue 1, p13 

    No abstract available.

  • For the record.  // Beverage World;2/28/94, Vol. 113 Issue 1561, p22 

    No abstract available.

  • BUD-WEIS-HEIR. Sellers, Patricia; Davies, Erin // Fortune;1/13/1997, Vol. 135 Issue 1, p90 

    Focuses on Anheuser-Busch in late 1996. The role played by vice-president of marketing, August Busch IV; His style; The success of advertising campaigns; Speculation on the likelihood of August Busch IV taking over as chairman; The reputation of Busch IV; The success of Budweiser. INSET: Two...

  • August Busch IV. Khermouch, Gerry // Adweek Western Edition;10/7/96 Supplement Superbrands, Vol. 46 Issue 41, p72 

    Focuses on Anheuser-Busch vice president for brand management August Busch IV's efforts to liberate the company's Budweiser and Michelob beer brands from its conservative marketing and advertising route. Memorable advertisements made for the beer brands; Impact of the contemporization effort on...

  • August Busch IV steps into ad spotlight for Bud. Arndorfer, James B. // Advertising Age;5/19/1997, Vol. 68 Issue 20, p84 

    Informs that August Busch IV, vice-president of marketing at Anheuser-Busch (A-B), will pitch the company's Budweiser brand in television commercials. The attempt by A-B to position itself as a company with deep family roots; Appearance of A-B Chairman Busch III in advertisements; A-B's...

  • August Busch III RETIRES. Bruss, Jill // Beverage Industry;Jul2002, Vol. 93 Issue 7, p10 

    Reports the resignation of August Busch III as president of Anheuser-Busch Cos. Inc. in Saint Louis, Missouri. Years of service; Selection of Patrick Stokes as replacement of Busch III; Career highlights of Stokes.

  • Cheers for three tiers.  // Beverage World;Nov95, Vol. 114 Issue 1603, p56 

    Focuses on a speech made by chairman of the board and president of Anheuser-Busch Companies Incorporated, August A. Busch III. Compliments to National Beer Wholesalers Association's president and staff; Significance of partnership between America's brewers and wholesalers; Details of...

  • Ten wonderful years. Cioletti, Jeff; Kaplan, Andrew; Todd, Heather // Beverage World;7/15/2003, Vol. 122 Issue 7, p27 

    No abstract available.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics