TITLE

How to market and sell when everything keeps changing

AUTHOR(S)
Graham, John
PUB. DATE
January 2007
SOURCE
Proofs;Jan2007, Vol. 90 Issue 1, p77
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses marketing in an environment where all opinions are heard through the power of the Internet. No matter how accurate or inaccurate the opinions are about products and services all of them are heard and may cause a negative impact on a company's image and sales. To avoid the variety of attacks, options for marketers include asking the most important questions, avoiding simple solutions, planning built on sound principles and not following the competition.
ACCESSION #
24359166

 

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