How to screen new business opportunities

Poole, Jim; Gross, Chris
January 2007
Proofs;Jan2007, Vol. 90 Issue 1, p74
Trade Publication
The article discusses product innovation and development in dentistry. Dentists are always innovating and developing new products but lack the business experience and skill in launching a new product. To help them they must be educated in this as well as in the ability to screen for the viability of a product's success. Topics discussed include a differentiated product, target market, business and launch plans, resources, the right organizational structure and leadership.


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