Serta to enter Russia with Askona partnership

March 2007
Furniture/Today;3/12/2007, Vol. 31 Issue 27, p30
Trade Publication
The article reports that the company Serta International has forged a partnership with Russia-based Askona Holding Co. As Serta Trading Co., Askona will produce Serta-branded mattresses and boxsprings to be sold in Russia and supply Serta mattresses to hotels in Russia. According to Bob Malin, vice president of licensing for Serta International, the partnership has provided an opportunity to bring the innovation, comfort and quality of Serta's products to Russia.


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