Easyhome sets U.S. RTO push

Knell, Michael J.
March 2007
Furniture/Today;3/12/2007, Vol. 31 Issue 27, p2
Trade Publication
The article presents information on the business planning of Canada's largest furniture and home goods rent-to-own merchant Easyhome Ltd. The company is going to sign a master franchise agreement with former Rent-A-Center Inc. executive Walter "Bud" Gates to enter the U.S. market this year. The company is planning to open two or three corporate stores in states that border Canada in 2007. The first U.S. Easyhome store will open in New York state this year.


Related Articles

  • Are Your Marketing and Business Strategies Aligned? Srinivasan, Suresh // Franchising World;Feb2009, Vol. 41 Issue 2, p62 

    The article focuses on the importance for franchisors to align their marketing and business strategies. It notes that a good management model means marketing and business strategies become aligned and stay aligned. It cites that good alignment means a company gains the flexibility to grow in any...

  • Meet Your Match. Tice, Carol // Entrepreneur;Jan2007, Vol. 35 Issue 1, p96 

    The article discusses the step-by-step guide in researching a franchise. First is gathering data or mine franchisees, further investigation through the Uniform Franchise Offering Circular, check the management through online news, meeting the management, do some market research, seek a good...

  • 3 KEYS TO FINDING A GREAT FRANCHISE. Caffey, Andrew A. // Entrepreneur;Jan2007, Vol. 35 Issue 1, p101 

    The article offers information on finding a potential franchise. It is reported to use the internet to gather information and prepare some tough questions in the process of searching. Another by attend a franchise and business trade shows and leave a personal business card to the representatives...

  • RED FLAGS, GREEN FLAGS. A. A. C. // Entrepreneur;Jan2007, Vol. 35 Issue 1, p106 

    The article offers guidelines in doing a franchise. It is reported that there is no love-at-first-sight when selecting a franchise, do not allow to be pulled in by one sale pitch. Present some key questions to ask the management about their strengths and weaknesses of the business and a clincher...

  • Marketing Strategies to Enhance a Franchise System's Expansion. Lee, John W. // Franchising World;Nov2006, Vol. 38 Issue 11, p30 

    The article focuses on marketing initiatives that should be integrated by franchise system into the expansion strategy before opening new locations. It emphasizes the need for the system to be committed to the market area with the proper number of stores. It suggests developing an opening launch...

  • Limit your risks.  // Finweek;3/15/2007, Special section p9 

    The article talks about good concept in franchising. According to the author, franchises are seldom cheap, and if they are, prospective buyers are to be certain that it is a good concept that has already proved itself or at least shows promise and is driven by an expert management team. A...

  • Pfizer invites big three to bid for cardiovascular PR. Calabro, Sara // Medical Marketing & Media;Jan2004, Vol. 39 Issue 1, p28 

    Reports on the move made by Pfizer to engage the services of the public relations teams of WPP, IPG and Omnicom to help promote global business opportunities for its entire cardiovascular franchise. List of drugs under the company's cardiovascular unit; Privilege given by the company to the...

  • Target Audience in the Crosshairs? Cornish, Rick // Franchising World;Nov2008, Vol. 40 Issue 11, p63 

    The article explains how targeting works when marketing a franchise concept. Targeting is the art find science of aiming marketing efforts precisely at those who have the highest likelihood of becoming successful franchisees in a system. It is about identifying what makes an ideal candidate...

  • DOS AND DON'TS OF CLOSING THE DEAL. A. A. C. // Entrepreneur;Jan2007, Vol. 35 Issue 1, p104 

    The article offers information on closing the deal in a franchise transaction. Take the Uniform Franchise Offering Circular to a legal advisor for reviews, think about the changes in the franchise agreement, do not put off thinking about a location for the business, do not close the deal on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics