Messaging Leads Wireless Data Spending Among Customers

March 2007
Business Communications Review;Mar2007, Vol. 37 Issue 3, p6
Trade Publication
The article discusses a report by International Data Corp. that reveals messaging is the largest single area of spending among wireless customers in the United States, while ringtones were the largest revenue source in the paid download category. The study predicts that wireless subscribers will download 430 million ringtones in 2007, with the number increasing to 1 billion by the end of the decade. In addition, the study found that Verizon Wireless has passed Sprint Nextel as the carrier that spends the most per-customer on data services.


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