TITLE

A critical look at prescription drug direct-to-consumer advertising

PUB. DATE
February 2007
SOURCE
Formulary;Feb2007, Vol. 42 Issue 2, p125
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses several issues surrounding the direct-to-consumer advertising (DTCA) of prescription drugs since its approval in 1997 by the U.S. Food and Drug Administration (FDA). There has been an increasing debate regarding the methods used by advertisers in influencing the consumers and the consumers' subsequent reaction. In a study, the researchers emphasizes that they had concerns about the lack of information regarding healthy behaviors as an alternative to product use.
ACCESSION #
24332520

 

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