TITLE

Testimonial ads defend client turf

AUTHOR(S)
Nicholson
PUB. DATE
October 1999
SOURCE
Editor & Publisher;10/23/99, Vol. 132 Issue 43, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the `Globe and Mail' newspaper launched an advertising campaign designed to protect its advertisers. Estimated current number of advertisers in the newspaper; Features of the testimonial advertisements launched by the publication; Expected benefit to be gained by the newspaper from its advertising initiative.
ACCESSION #
2432298

 

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