Architectural CRM

Driggs, Woody
March 2007
CRM Magazine;Mar2007, Vol. 11 Issue 3, p46
Trade Publication
The article focuses on the changing customer needs and the treatment that will help businesses build their front and back strategies. The customer relationship management (CRM) demands that front strategies align with the changing environment, and with business back strategy. If the front strategy is geared toward creating an exclusive brand, extreme customer focus is required and a company must give emphasis on CRM.


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