TITLE

Architectural CRM

AUTHOR(S)
Driggs, Woody
PUB. DATE
March 2007
SOURCE
CRM Magazine;Mar2007, Vol. 11 Issue 3, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the changing customer needs and the treatment that will help businesses build their front and back strategies. The customer relationship management (CRM) demands that front strategies align with the changing environment, and with business back strategy. If the front strategy is geared toward creating an exclusive brand, extreme customer focus is required and a company must give emphasis on CRM.
ACCESSION #
24287390

 

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