Molding Marketing Mindsets

Sebor, Jessica
March 2007
CRM Magazine;Mar2007, Vol. 11 Issue 3, p41
Trade Publication
The article discusses the implementation of Eloqua's Conversion Suite at Sybase, a data management provider. Sybase has completed a full-scale, enterprise wide integration across its North American division within three months in 2005 and then began its global implementation. Sybase cut the cost to convert leads by 85%, increase its marketing database by 25%, and boost attendance at marketing by 50%.


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