the enlightened enterprise

Beasty, Colin
March 2007
CRM Magazine;Mar2007, Vol. 11 Issue 3, p36
Trade Publication
The article presents tips on how business enterprises can enhance their customer relationship management (CRM) approaches. These include integrating the front office before integrating the front office with the back office; determining business processes that may influence customer service; understanding data flow; understanding how information technology/CRM house is constructed and creating a business case for the CRM initiative among others.


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