the potent mesh

Sebor, Jessica
March 2007
CRM Magazine;Mar2007, Vol. 11 Issue 3, p28
Trade Publication
The article offers online marketing tips for customer relationship management companies. Internet advertising and off line marketing efforts are better off integrated together than operating alone. Trigger events are used to reach out to customers and marks them as ready to buy. The use of interactive management tools that will enable marketers to analyze customer behavior is also suggested.


Related Articles

  • Salesforce SOA to improve data sharing between apps. Kamath, John-Paul // Computer Weekly;6/5/2007, p14 

    The article reports on a new customer relationship management software of Salesorce.com Inc. The Salesforce Service Oriented Architecture (SOA) was developed by the company to improve the sharing data between different programs and business processes. The reports says that SOA will be a new...

  • So, can you automate online ad buying? Williams, Roger // Precision Marketing;9/12/2008, Vol. 20 Issue 18, p13 

    The article focuses on the impact of online auction trading platforms in Great Britain. Accordingly, marketers can directly define the correct targeting criteria for their online advertising requirements based on the audiences they wish to reach including demography, geography and channels. In...

  • IAB: 'Brands see 11-1 return on affiliate marketing'. Shields, Ronan // Marketing Week (Online Edition);1/22/2013, p6 

    The article deals with the results of a study on online performance marketing. It states that the study finds that brands benefits a lot when they spend in Web-based performance advertising. According to the author, most companies in Great Britain spend at least 814 million British pounds on...

  • I refuse to punch the monkey. Gibbs, Mark // Network World;11/20/2000, Vol. 17 Issue 47, p90 

    Discusses studies showing the ineffectiveness of banner advertisements on the Internet. Decline in the average click-through rate (CTR); Reasons why Web sites do not use smaller, less intrusive advertisements; How old media thinking is becoming more prevalent as the Internet becomes more...

  • The future's bright but today is brighter.  // Marketing Week;9/21/2000, Vol. 23 Issue 34, p47 

    Discusses the impact of the Internet and other electronic advancements on the conduct of marketing and advertising in Great Britain. Pace at which individuals grasped Internet concepts and principles; Increased Internet usage; Inadequate download speed.

  • Keeping tabs on Internet ads. Cerasale, Jerry // Multichannel Merchant (Penton Media, Inc.);Mar2006, Vol. 2 Issue 3, p34 

    Discusses the ways to ensure quality, transparency and accountability in network advertising. Advantages and disadvantages of network advertising; Provisions of the Federal Trade Commission Act and the 2003 Can-Spam Act in the U.S.; Importance of a careful selection of advertising partners.

  • eDeals innovation pushes envelope in online shopping. Duff, Mike // DSN Retailing Today;1/9/2006, Vol. 45 Issue 1, p3 

    The article focuses on the introduction of an online comparison engine called eDeals in the U.S. The web site evolved from an arrangement between developers and pricegrabber.com making eDeals a second generation price comparison site. The site aggregates common and unique services such as...

  • Intelligent Marketers Market Their Intelligence. Smith, Steve // EContent;May2003, Vol. 26 Issue 5, p21 

    Deals with the use of market intelligence for the advertising programs of online publishers as of May 2003. Factor which enabled the gaming network IGN.com to gain profit in the final quarter of 2002; Types of products that advertising clients demand in 2003; Features of Style.com.

  • BENCHMARKS.  // B to B;03/27/2000, Vol. 85 Issue 2, p40 

    Presents data concerning business-to-business Web advertising for the period February 28l to March 12, 2000. Costs of services for Web site development based on hypothetical companies; Top Web advertisers; Web product/service segments.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics