TITLE

Next Generation Online Channel Reporting for Banking and Investment Firms

PUB. DATE
March 2007
SOURCE
CRM Magazine;Mar2007, Vol. 11 Issue 3, Special section p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on customer relationship management in the financial services industry. Financial firms must shift into a customer centric approach to achieve organic growth by improving customer interactions through flexible services, infrastracture and technologies. Internet banking helps banks of all sizes retain their competitive edge and their customers. Retail banking has been altered by the online channel boom.
ACCESSION #
24287378

 

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