What's In a Name?

Belanger, Mehgan
February 2007
Convenience Store News;2/12/2007, Vol. 43 Issue 2, p62
Trade Publication
The article discusses the advantages, the challenges, and the likelihood of success of branded and proprietary food service programs. The author states that it does not matter which of the two programs a convenience store operator will adopt since both has distinct potentials. She emphasizes that what is important is the dedication of the people involved. Kwik Trip Inc. convenience store is highlighted in the article.


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