TITLE

Capitalizing on a Captive Audience

AUTHOR(S)
Mastroberte, Tammy
PUB. DATE
February 2007
SOURCE
Convenience Store News;2/12/2007, Vol. 43 Issue 2, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the study which proves the effectiveness of television marketing at the gas pump conducted by Gas Station TV (GSTV) in collaboration with Murphy Oil USA Inc. and Nielsen Media Research Inc. The study revealed that 77% of the respondents either looked at, watch, or listen to GSTV. Bill Deichler manager at Murphy Oil USA Inc. states that the result of the study provides tangible evidence that GSTV makes the fueling experience more enjoyable.
ACCESSION #
24283975

 

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