TITLE

A Day in the Life of a Marketing Director

AUTHOR(S)
Longo, Don
PUB. DATE
February 2007
SOURCE
Convenience Store News;2/12/2007, Vol. 43 Issue 2, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the author's experience as a marketing director. According to the author, her job encompasses critical marketing, merchandising and advertising decisions. He said that her busy day is filled with meetings with buyers, merchandiser vendors, ad agencies and brokers. Moreover, the author believes that a marketing executive's job requires strong communication skills.
ACCESSION #
24283972

 

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