Mediaset ad rev accounting under fire

Warner, Bernhard
March 2007
Daily Variety;36/2007, Vol. 294 Issue 47, p5
Trade Publication
The article reports that the shares of broadcast group Mediaset has declined again on March 5, 2007. Mediaset is being criticized by analysts who are openly questioning the way it accounts TV advertising revenues. The trouble started following Mediaset's after-market statement on March 1 that it expected 2006 net profit to dip 16.3% year on year to $666 million. Mediaset created a revenue shortfall for 2006 when it shifted some $118.5 million in advertising revenue from 2006 to 2007.


Related Articles

  • SCRIPPS SEES Q4 PROFITS FALL. Sherman, Jay // Television Week;1/31/2005, Vol. 24 Issue 5, p18 

    Reports on the financial performance of television broadcast company E. W. Scripps Co. for the fourth quarter of 2004. Decline in profit; Increase in revenue; Factors that contributed to the company's growth; Increase in advertising at television networks under Scripps.

  • The New Year Stars With a Bang: $317 Million in Long-Form Billings. Moftakhar, Shay // Response;Jul2006, Vol. 14 Issue 10, p22 

    The article reports on the financial performance of the television advertising industry for the fiscal year 2005 and 2006 in the U.S. The total long-form media billings for the first quarter of 2006 has increased by 25 percent when compared to that of the fourth quarter of 2005. Data on long...

  • Ads roll in, as Euro TV has banner year. James, Alison // Variety;10/02/2000, Vol. 380 Issue 7, p7 

    Reports on the increase in the advertising revenues of television networks in Europe in the first half of 2000. Signs that growth is slowing down in some European markets; Factors that have contributed to the outstanding rating scores of private networks; Coping strategies adopted by the networks.

  • Audiences-not impacts-are the true measure of ITV'S value. Locke, Chris // Marketing Week;6/29/2006, Vol. 29 Issue 26, p47 

    The article shares the author's perspectives on the financial performance of ITV Corp. The author criticizes the withdrawal of several television advertisers from ITV although they are spending less for their advertisements aired at ITV stations. In his point of view, the losses of ITV can only...

  • Shreveport, La. Wang, Karissa S. // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22 

    Reports on the state of the television advertising industry in Shreveport, Louisiana as of January 8, 2001. Growth in the local television broadcasting industry; Factors attributing to the growth in such industry sector; Market performance of various industry players.

  • TV airtime cost falls to lowest rate since 1997. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p2 

    Reports on the decline in the cost of commercial television airtime. Reason behind the decline in the cost; Percentage decrease in the revenue of television station ITV1; Television deflation for some audiences since 1997.

  • Market Indicators.  // MediaWeek;3/22/2010, Vol. 20 Issue 12, p3 

    The article presents information on television advertising including national television, cable television and local broadcasting.

  • Should've been here yesterday. Espensen, Sam // Televisual;Nov2002, p28 

    Lists the top 30 commercials, featured in the November 2002 issue of the periodical 'Televisual.' Academy; Partizan; RSA; Harry Nash; Gorgeous; Paul Weiland; Passion Pictures; Spectre; Blink; Outsider.

  • Chattanooga, Tenn. Wang, Karissa S. // Electronic Media;03/12/2001, Vol. 20 Issue 11, p9 

    Presents information about the current state of television advertising in Chattanooga, Tennessee. Percentage decline in national television advertising revenues in 2001 as compared to that of 2000; Expectations that the local television advertising industry would bounce back to profitability in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics