Trainers share strategies for selling

March 2007
Furniture/Today;3/5/2007, Vol. 31 Issue 26, p22
Trade Publication
The article focuses on the response of trainers when asked to suggest strategies for selling single-sided bedding in the U.S. Craig McAndrews of Innovative Retail Group does not see selling single-sided against anything else as a strategic issue. Bob Eilenfeldt of Spring Air Co. recommends the use of appropriate words since single-sided implies getting half a bed. Consultant Gerry Morris advises sales associates to highlight the benefits of the non-flip product.


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