TITLE

Hicks aims for hockey's stars

AUTHOR(S)
Brodesser, Claude
PUB. DATE
February 1998
SOURCE
MediaWeek;02/09/98, Vol. 8 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals the local marketing agreement between KXTX television station in Dallas, and Thomas Hicks, owner of Dallas Stars of the National Hockey League. Efforts of KXTX to deliver professional hockey telecasts; Issue on ad revenue; Reaction of buyers on the deal; Advantage of KXTX over its competitor, Fox Sports Southwest.
ACCESSION #
242632

 

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