TITLE

Halo drive to love underused rooms

PUB. DATE
February 2007
SOURCE
Cabinet Maker;2/23/2007, Issue 5526, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Great Room Revival campaign by furniture supplier Halo to increase sales and attract customers into its partners' stores. The sales promotion include a national advertisement in newspaper and magazine and Halo hosting customer events with furniture retailers in the whole month of April.
ACCESSION #
24261369

 

Related Articles

  • Studio Liquid holds carnival for developer.  // Event;Oct2006, p6 

    This article states that a three-day carnival to launch London Victoria's Cardinal Place retail centre for developer Land Securities was staged last month by agency Studio Liquid. The carnival, held from 8-10 September in and around Victoria Street, included stilt-walking butterflies and a...

  • Talk.  // Cabinet Maker;2/18/2005, Issue 5426, p9 

    Presents various opinion regarding the promotional activity for National Bed Month in Great Britain. Insight of an executive on the promotional idea; Reason for the need to reinforce the advertising campaign; Benefit of the event for the furniture industry.

  • Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics. Ailawadi, Kusum L; Harlam, Bari A; C├ęsar, Jacques; Trounce, David // Journal of Marketing Research (JMR);Nov2006, Vol. 43 Issue 4, p518 

    The purpose of this article is to quantify the net unit and net profit impact of promotions for a retailer and to understand the key correlates of this impact. Using data on all promotions offered in 2003 by CVS, a leading U.S. drug retailer, the authors (1) quantify the gross promotional lift;...

  • Retail Concepts.  // License!;Nov2004, Vol. 7 Issue 10, p13 

    The article highlights that companies are maximizing exposure for properties through unique partnerships, promotions, and retail environments. Companies are maximizing exposure for properties through unique partnerships, promotions, and retail environments. The interactive environment also has a...

  • Swatch, 'YM,' NBC embrace for Val's Day.  // Advertising Age;1/29/2001, Vol. 72 Issue 5, p22 

    The article offers news briefs related to various sales promotional activities in the U.S. as of January 29, 2001. The "YM" magazine and the television program "Passions" collaborated on a Valentine's Day-themed promotion for the Swatch Amour Total Watch. The Rock Your Prom Sweepstakes will be...

  • Have a very early Christmas. Konish, Lorie // Home Channel News;12/12/2005, Vol. 31 Issue 20, p3 

    The article presents information on the influence of the Christmas celebration on the retail industry trade. Each year, product sales are increased during the Christmas season. According to the author, retailers have launched unseasonably early, targeted mass-market campaigns to attract...

  • Cantrex rolls out advertising strategy. Knell, Michael J. // Furniture/Today;5/25/2009, Vol. 33 Issue 37, p10 

    The article reports on the launching of an advertising campaign by Cantrex Group Inc. to promote its products and services in Canada. The campaign is part of its strategy to recruit retailers into the organization. It focuses on the print, television and Internet promotion that will promote the...

  • Wish You Were Here. Joyce, Kathleen M. // Promo;Source Book 2004, Vol. 16, p66 

    Presents an overview of the 2003 annual ranking of the top marketing agencies in the U.S. by "PROMO" magazine. Growth in combined spending in 14 categories of promotional marketing; Shifting of advertising accounts in 2003 which resulted in increases in revenues. INSETS: All in the...

  • WEEKEND GATEWAY.  // Asia Weekly;9/15/2008, Vol. 2 Issue 36, p32 

    The article focuses on the off-season promotions offered by the City of Singapore for the month of September 2008. These promotions, accordingly, coincide with the coming of the Formula 1 Grand Prix in the country. They include the 50 percent discount on Singapore Airline flights, the offering...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics