TITLE

Moving Pieces

AUTHOR(S)
Berman, Marc
PUB. DATE
March 2007
SOURCE
MediaWeek;3/5/2007, Vol. 17 Issue 10, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author reflects on television news from the Big Three networks, Fox and the CW. He suggests that the networks wait to launch the 2007 seasons of shows until November, when baseball season will not interrupt. He argues that there would be more time to advertise promotions, gain a long-term audience, and save original programming until a time when other networks will be airing repeats. The author suggests different timeslots for a better lineup of shows.
ACCESSION #
24257848

 

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