Co-branding and Your Store

Taraschi, Jeff
March 2007
JCK;Mar2007 2 Of 2, Vol. 178, p21
Trade Publication
The article offers tips in choosing the right recognized jewelry brands through co-branding. Co-branding is offering, promoting, and sharing other designer or product brands within the store brand. Research and identification of brands with products and marketing strategies that complement and enrich the store's brand message are important in co-branding. Making a thorough review of local competition is also relevant as this will help in setting the brand apart from other brands.


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