From the big screen to the small screen

March 1989
Image Technology;Mar1989, Vol. 71 Issue 3, p96
Trade Publication
The 12 member countries rightly pride themselves on their film output as a considerable cultural achievement. Yet from an economic point of view there is crisis in this sector, which has to contend simultaneously with competition by films from other parts of the world and by the other audio-visual media, television and video. Despite its considerable potential the sector's audiences are declining. Yet the production and especially the distribution o f films is still organized on a purely national basis. Moreover, as is the case in other fields of the audio-visual media, the linguistic diversity in Europe further reinforces national barriers, even though the need for profitability and the introduction of modern technologies require the existence of a large market.


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