TITLE

Effective Entrepreneurial Communication in Organization Development: Achieving Excellence Based on Leadership Strategies and Values

AUTHOR(S)
Darling, John R.; Beebe, Steven A.
PUB. DATE
March 2007
SOURCE
Organization Development Journal;Spring2007, Vol. 25 Issue 1, p76
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Effective communication is a primary means whereby entrepreneurs achieve the desired levels of excellence in the development of their organizations. Research suggests that the major reflections of excellence in entrepreneurial organizations focus primarily on the care of customers, constant innovation, committed people and managerial leadership. The keys to achieving acceptable levels of excellence involve four key entrepreneurial leadership strategies: attention through vision, meaning through communication, trust through positioning and confidence through respect. Research also suggests that at the heart of successful entrepreneurial management, leadership strategies must be communication-based upon key values and a concern for people that provide the foundational core and a paradigm of interactive cues for the fulfillment of those strategies.
ACCESSION #
24234188

 

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