New S&F lineup tells hybrid story

Perry, David
February 2007
Furniture/Today;2/26/2007, Vol. 31 Issue 25, p24
Trade Publication
The article reports on the luxury bedding line introduced by Stearns & Foster that features several combinations of latex and visco-elastic foams as well as silk, cashmere and suri alpaca. The newly introduced product line ranges from $999 to $4,999. Details related to the failure of the prior line introduced, views of the vice president of marketing, Derek Ritzell regarding the introduction of fire resistance materials are also discussed.


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