TITLE

Billions lost in untapped sales

AUTHOR(S)
French, Dana
PUB. DATE
February 2007
SOURCE
Furniture/Today;2/26/2007, Vol. 31 Issue 25, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that in 2006, consumers were left with $47.5 billion when they could not find the furniture of their choice. The Furniture/Today Consumer Buying Trends survey reports that about 11 million or 1/5 of the American households shopped for furniture in 2006 but left empty handed. The article also presents information on several issues including the assumptions, statistics and percentage of untapped sales. INSET: Methodology.
ACCESSION #
24203632

 

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