Buyers: Size Not Enough For Satellite Radio Merger

Bachman, Katy
February 2007
MediaWeek;2/26/2007, Vol. 17 Issue 9, p8
Trade Publication
The article discusses the proposed merger of XM Satellite Radio and Sirius Satellite Radio in 2007. Matt Feinberg, senior vice president of national radio for Zenith Media, comments that the merger will decrease competition. Mel Karmazin, chief executive officer of Sirius, stated that the merged companies will be more attractive to advertisers. Dennis McGuire, vice president at Carat, added that advertisers want accountability for claims of audience numbers.


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