Attard, Janet
December 2006
Management Services;Winter2006, Vol. 50 Issue 4, p8
Academic Journal
The article presents tips to help businesses improve their Web site and make it an effective marketing tool. Companies should make sure the site looks professional and appropriate for the markets being served. Company name should not be used as a Web page title because search engines place heavy emphasis on the words in the title bar. The closer the text in the title bar matches the term a Web surfer is searching for, the higher the site will rank when the results of the search are displayed. Minimize graphic sizes that would slow down the Web site.


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