TITLE

Customer Loyalty Stems From Competence

AUTHOR(S)
Adams, John
PUB. DATE
February 2007
SOURCE
Bank Technology News;Feb2007, Vol. 20 Issue 2, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need of banking customers for safety and competence from banks. New research from the Kanbay Research Institute says consumers hold banks to a higher standard than other retail business when it comes to safety and overall staff and institutional competence. According to the institute, the desire for banking customers is focused around staff competence, knowing that the money is going to be safe whether online or going to a branch.
ACCESSION #
24178713

 

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