Customer Loyalty Stems From Competence

Adams, John
February 2007
Bank Technology News;Feb2007, Vol. 20 Issue 2, p14
Trade Publication
The article discusses the need of banking customers for safety and competence from banks. New research from the Kanbay Research Institute says consumers hold banks to a higher standard than other retail business when it comes to safety and overall staff and institutional competence. According to the institute, the desire for banking customers is focused around staff competence, knowing that the money is going to be safe whether online or going to a branch.


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