Jetset overhaul

Hadley, Melissa
December 2006
Travel Weekly Australia;12/1/2006, Issue 29, p4
Trade Publication
The article discusses the plan of Jetset Travelworld Ltd. to revamp its brand in order to compete in consumers' minds with Flight Centre company and Harvey World Travel in Australia. Jetset has appointed Mojo Australia company to conduct a research of brand awareness among consumers of the Jetset and Travelworld brands. It has also planned to launch a Web site that will offer domestic and Tasman products.


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