TITLE

Jetset overhaul

AUTHOR(S)
Hadley, Melissa
PUB. DATE
December 2006
SOURCE
Travel Weekly Australia;12/1/2006, Issue 29, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the plan of Jetset Travelworld Ltd. to revamp its brand in order to compete in consumers' minds with Flight Centre company and Harvey World Travel in Australia. Jetset has appointed Mojo Australia company to conduct a research of brand awareness among consumers of the Jetset and Travelworld brands. It has also planned to launch a Web site that will offer domestic and Tasman products.
ACCESSION #
24177233

 

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