TITLE

Australia is best brand

AUTHOR(S)
Jones, Steve
PUB. DATE
November 2006
SOURCE
Travel Weekly Australia;11/10/2006, Issue 26, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the recognition of Australia as the world's best country brand in a global study conducted by consultancy firm FutureBrand and Public relations firm Weber Shandwick. It states that Australia ranked ahead of the U.S. and Italy at the annual Country Brand Index 2006. The Australian government is credited for initiatives to promote awareness of their country internationally from a tourism perspective.
ACCESSION #
24177181

 

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