Reed puts on the PR

Longman, Louise
November 2006
Travel Weekly Australia;11/10/2006, Issue 26, p2
Trade Publication
The article focuses on the internal public relations campaign proposed by Jetset Travelworld Ltd.'s chief executive officer Michael Reed. The campaign aims to update its strategy and listen to feedback from the network of the members. Reed believed that this enables the network to hold them accountable. He planned to develop the online booking engine and the Jetset Travelworld Partnerships Reward Program. The "meet and greet" events also helped give members stability and comfort.


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