College Net Sales up 2.8% to $3.32B In 2006; Returns Average 24.1%

February 2007
Educational Marketer;2/19/2007, Vol. 38 Issue 4, p6
Trade Publication
The article reports on the financial performance of college textbook publishers in the U.S. in 2006. The sales report of the Association of American Publishers showed that the net sales of college textbooks reached $3.32 billion compared with the $3.23 billion in 2005. Overall, gross sales increased to $4.38 billion while returns reached $1.05 billion, which accounts for almost a quarter of the industry's annual gross sales.


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