TITLE

Saturn ad account: Bye to Goodbye

AUTHOR(S)
Connelly, Mary; Geist, Laura Clark
PUB. DATE
February 2007
SOURCE
Automotive News;2/5/2007, Vol. 81 Issue 6241, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that General Motors (GM) Corp. has hired California-based Deutsch Los Angeles to manage the creative content of its Saturn advertising agency in the U.S. Deutsch will takeover the place of Goodby Silverstein & Partners which had supervised the Saturn account for five years. According to GM spokeswoman Ryndee Carney, Saturn executives are trying to regenerate their product brand and want to alter the perception of the consumers.
ACCESSION #
24168019

 

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