Implementing CRM Solutions with Oracle

Kumar R., Arun
February 2007
Database Trends & Applications;Feb2007, Vol. 21 Issue 2, p16
The article offers a report in connection with Oracle's implementation of customer relationship management (CRM) solutions. CRM solutions requires the use of a central database repository or data store, a data loading process with software to manipulate customer interaction data, data analysis software, and interaction processes. Oracle's suite of CRM products consists of Oracle E-Business Suite CRM, PeopleSoft Enterprise CRM, JD Edwards EnterpriseOne CRM, Siebel CRM, and Telephony@Work CallCenterAnywhere CRM.


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