TITLE

Hello, Sprint PCS? Is anyone there? Hello?

AUTHOR(S)
Garfield, Bob
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p101
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article assesses the television advertising campaign created by Publicis & Hal Riney for Sprint PCS. The advertiser is comparing its fully digital network to competing wireless providers. A mysterious stranger walks around a weird, desolate burg where people's conversations are full of static and oddly missing syllables. The guy is dressed in a rumpled black suit and introducing folks to the miracle of Sprint. In addition, 1,000 free minutes and free long distance were promised by the company. The spots were so clever, so funny, and so confident in promising a clear wireless signal. In the first month of testing the Sprint service, customers had 70 dropped calls and the bill was for $241.
ACCESSION #
2415281

 

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