TITLE

It's G'day for Outback, TBWA on $30 mil account

AUTHOR(S)
Petrecca, Laura; Kramer, Louise
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p101
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Outback Steakhouse to terminate its business with advertising agency TBWA/Chiat/Day in 1999. The split follows a revamping of the management team by TBWA to place a greater emphasis on the creative side of the business. Carl John, president-CEO of the agency, said it was not the right time to publicly comment on the parting. Executives close to the situation, however, said the agency felt constrained by tight creative requirements. The agency even brought in its top creative executive, Lee Clow, to work on the launch of Outback's campaign.
ACCESSION #
2415280

 

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