TITLE

Urban Think Tank to tap influential population areas

AUTHOR(S)
Chura, Hillary; Snyder, Beth
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p97
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the creation of Urban Think Tank by Leo Burnett USA in the U.S. Its mission is to tap into the beat of growing and influential urban cosmopolitan population centers. It uses global city dwellers to provide in-depth knowledge of street trends. It also will produce for clients a quarterly report as well as information on how to spark relationships and ideas for product development. Marketers need to really understand the urban epicenter and have a strategy as it grows and as its influence grows. The group will be run by Stephanie Martin and Tamara Ghandour as co-directors.
ACCESSION #
2415275

 

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