TITLE

Burnett puts long-awaited U.S. restructuring in place

AUTHOR(S)
Chura, Hillary
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p97
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the restructuring of Leo Burnett USA in the U.S. in October 1999. Linda Wolf was promoted to CEO of the agency, from group president. Chief creative officer Cheryl Berman adds the title chairman for the shop. They maintain that the change will increase flexibility for the agency and will help it build on the $500 million-plus in new business added during the last 12 months. They said the realignment more clearly will draw the distinction between the holding company and the domestic agency.
ACCESSION #
2415274

 

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