Jenny Craig's weight-loss tack leaves sour taste

Carmichael, Matt
October 1999
Advertising Age;10/25/1999, Vol. 70 Issue 44, p78
Trade Publication
This article comments on the advertisement posted by Jenny Craig at Women.com. The image in the ad is a scale pegged at 130 pounds, which for the majority of women in the U.S. is not anywhere near overweight. It would not make much sense for Jenny Craig to be running an ad saying that most women are not overweight. In a world where people are all too concerned about body image, and yet not concerned enough about the effects this preoccupation has, it seem somewhat tacky to feed off the imagery--even if it one's core business.


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