TITLE

The man behind roll-up Luminant

AUTHOR(S)
Johnson, Bradley
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the financial growth of Luminant Worldwide Corp., a provider of interactive professional services in the U.S. There is no denying the business credential of Luminant's management and board, or the status of its biggest investor and blue-chip clients. Young & Rubicam, with a 20%-plus stake, is Luminant's largest shareholder after selling the operations of its interactive shop, Brand Dialogue, to Luminant. Luminant, whose largest inherited client is IBM Corp., also does work for Microsoft Corp. in the computer industry. It works for telecoms AT&T Corp., Bell Atlantic and MCI WorldCom. As long as the right set of precautions and procedures are in place, Luminant can work with clients in the same industry.
ACCESSION #
2415259

 

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