TITLE

E-tailers fortify service

AUTHOR(S)
Elkin, Tobi
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the sale of consumer electronics in the Internet during the 1999 holiday season. Jupiter Communications forecasts online consumer electronics spending will escalate to more than $1 billion by 2003. The Internet research organization does not include computer hardware and software in its consumer electronics segment forecast. Online sales of electronics wares is a comparatively small part of the $79.2 billion consumer electronics market. As e-tailers rev up for what they hope will be a fourth-quarter sales bonanza, they will have to earn their stripes with consumers--proving they can go the extra mile in service, support, returns, reliability and price.
ACCESSION #
2415257

 

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