TITLE

Making a game of it

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the success of The Sporting News, a magazine which has been published for over a century in the U.S., as of October 1999. Advertising sales are up and advertisers are reaping benefits by getting better deals. The magazine especially known for its preponderance of statistics has been put on the block by owner Times Mirror. The reason is that Times Mirror is a newspaper company ill-equipped to develop the cable or broadcast TV resources needed by The Sporting News to compete in an aggressively multimedia age.
ACCESSION #
2415253

 

Related Articles

  • FLASHBACK.  // Lighting Design & Application;Feb2005, Vol. 35 Issue 2, p60 

    Recalls an article on the emergence of televised sports on colored television published in the February 1973 issue of the periodical "Lighting Design & Application."

  • Cablevision, YES need to agree in '03. Kiernan, John // Long Island Business News (7/1993 to 5/2009);1/3/2003, Vol. 50 Issue 1, p31A 

    Comments on the need of Cablevision to carry the Yankee games on YES network. Loss of a Cablevision contract; Problems of Cablevision relating to public relations; Recognition of the value of owning and controlling the sports entity.

  • Unsportsmanlike Content. Lee, Will // Cable World (10427228);3/25/2002, Vol. 14 Issue 12, p24 

    Reports that sports television networks are turning increasingly to entertainment programming. First original movie by ESPN; Change in the strategy of Fox Sports Net; Award-winning sports program by Home Box Office.

  • Adelphia, NBC Affiliate Team On Olympics. Forkan, Jim // Multichannel News;11/5/2001, Vol. 22 Issue 45, p2 

    Reports the joint sponsorship of MSO Adelphia Communications and local affiliate of NBC Cable Networks in marketing local avails for the Winter Olympics in Buffalo, New York. Use of Gannett Co. for different local advertising packages of Adelphia Media Services; Cost of sponsorship; Refusal to...

  • Soccer kicks rates for local Italo stations. Zecchinelli, Cecilia // Daily Variety;9/3/2002, Vol. 276 Issue 65, p13 

    Reports on the August 27, 2002 broadcast of a soccer match in Italy which attractive an impressive audience share for unaffiliated local stations, beating established players Mediaset and RAI. Rumors about the establishment of an alternative network.

  • Revved up over what's on the box.  // Autosport;8/22/2013, p101 

    A personal narrative is presented which explores the author's experience of buying a smart television (TV) with a BT Sport subscription.

  • TELEVISION.  // AutoWeek;12/22/2003, Vol. 53 Issue 51, p39 

    The article focuses on television schedules of events related to racing, published in the December 22, 2003 is of the periodical AutoWeek. It gives schedule for the period between December 26, 2003 to December 30, 2003. The event may be broadcast live, or on the same day or it may be taped. The...

  • ESPN-HD Reaches 50 Million Subs. Kerschabaumer, Ken // Broadcasting & Cable;8/4/2003, Vol. 133 Issue 31, p7 

    Reports on an increase in number of subscribers of cable television network ESPN. Implementation of high-definition (HD) set-top box with HD sets; Cable operators that have made this service available to subscribers; Agreement between ESPN and Comcast to provide HD facility to all subscribers.

  • Nets losing battle as more view TV sports. Jensen, Jeff // Advertising Age;10/4/1993, Vol. 64 Issue 42, p48 

    Reports on the decrease in sports ratings on television networks in spite of increased sports viewing by American viewers. Increase in cable and syndication; Levelling of broadcast network erosion due to surges in National Basketball Association and National Collegiate Athletic Association;...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics