TITLE

'Woman's Day' sets standard

AUTHOR(S)
Beardi, Cara
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the success of publishing executives who were trained at Women's Day magazine in the U.S. When Jay Burzon left the magazine as vice president-associate publisher, he had set a foundation of good staff members who matched his level of competition, ambition, intensity and hard work. With that attitude, he set the stage by taking chances on young driven unknowns to fill his staff. Donna Kalajian Lagani, senior vice president-publisher of Cosmopolitan, remembers badgering Burzon for nine months before he hired her. Young and inexperienced, she wanted to be part of what she believed to be the best sales staff around in 1979. Jan Studin, publisher of Woman's Day who was hired in 1982 as a saleswoman, says the magazine's entire management group was consistently vigilant and progressive about staff training.
ACCESSION #
2415251

 

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