TITLE

Travel plans for the masses

AUTHOR(S)
Freeman, Laurie
PUB. DATE
October 1999
SOURCE
Advertising Age;10/25/1999, Vol. 70 Issue 44, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the success of travel-related magazines, in terms of both circulation and advertising, in the U.S. as of October 1999. It is not just the upscale, luxury vacation magazines, like Travel & Leisure, National Geographic Traveler, and Travel Holiday, that are doing well in terms of both circulation and advertising. A new niche has emerged in the travel market, as evidenced by the success of Arthur Frommer's Budget Travel, a segment that has been curiously overlooked. The pages of Budget Travel are filled with tips such as how to see the California coast for only $20 a day, as well as how to make trips to more exotic locales. The economics of the travel industry are such that it is also a good time for publications to extend into even more specialized travel titles.
ACCESSION #
2415250

 

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